Distilling an identity for forward-thinking approaches to history

The Foundation of Historical Museums in Hamburg sought a larger audience for an event: their multi-day, online symposium, "The Postcolonial Museum." Confronting existing boundaries starts with defining those borders openly and honestly. Even in the face of additional COVID-19 restrictions, the foundation organized a diverse collection of potential solutions for breaching those borders, together.

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Platforming their expanded collective of experts called for more audacious branding, distinctively not from their individual houses. We agreed something louder was in order for a critique of the host institutions themselves, trailblazing new ways forward. Reclaiming old spaces with old tools is a fool’s errand. They needed fresh tools to express this watershed event's activist stance, with a more intuitive design, to clear the way for marginalized voices.

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mimosa is a marketing agency, design agency, branding agency, brand consultancy, advertising agency, and creative agency based in Berlin with a studio active since 2015.
We specialize in brand building, growth, and consulting for clients all around the world. 

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