Hyundai Motors is a South Korean multinational automotive manufacturer headquartered in Seoul. Between 2018 and 2020 we collaborated with the European unit in charge of Hyundai Original Accessories, which covers 18 different markets aggregating more than 5 million people.
We produced media assets, contextually rich, yet universally global that invite people around the world to use Hyundai Original Accessories to personalize their vehicles and express themselves. The main focus was on the accessories designed for their flagship vehicle models.
The media assets were then revised and delivered through an iterative process designed for a complex organization with multiple internal dependencies. This process allowed us to keep a consistent production speed and have a fast buy-in from the different internal stakeholders. Once the content is approved, it went into their social media campaign repository for deployment in different markets across the globe.
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