Personalizing Mobility with Hyundai Original Accessories

Hyundai Motors is a South Korean multinational automotive manufacturer headquartered in Seoul. Since 2018 we collaborate with the European unit in charge of Hyundai Original Accessories, which covers 18 different markets aggregating more than 5 million people.

We produce media assets, contextually rich, yet universally global that invite people around the world to use Hyundai Original Accessories to personalize their vehicles and express themselves.

The main focus is on the accessories designed for their flagship vehicle models.

The media assets are then revised and delivered through an iterative process designed for a complex organization with multiple internal dependencies. This process allows us to keep a consistent production speed and have a fast buy-in from the different internal stakeholders.

Once the content is approved, it goes into their social media campaign repository for deployment in different markets across the globe.