Redefining Narratives Around Mental Health & Wellness with the New Health Club

The New Health Club is a lifestyle platform and community built to explore, discuss and exchange key research, ideas and conversations about psychedelics in the 21st century. How? By connecting with leading brands, thought leaders, researchers and users in this exciting and somewhat controversial emerging field of mental wellness.

The New Health Club Logo white

We were enlisted to fulfil the founder’s vision of establishing a leading brand and media platform, that was grounded in genuine curiosity, emotional intelligence and scientific research. One that maintained an aspirational aura and that inspired hope, positive lifestyle changes, start new conversations and encourage inner work.

mimosa The New Health Club Portfolio 16
mimosa The New Health Club Portfolio 18
mimosa The New Health Club Portfolio 19
mimosa The New Health Club Portfolio 20
mimosa The New Health Club Portfolio 28

In partnership with the founder Anne Philippi, we developed the brand’s digital strategy, guidelines, tone of voice and messaging. We're currently supporting this strategy with a premium content production team who create content that we distribute across social media, the brand’s own podcast, email newsletter, YouTube show and website (currently in re-development).

mimosa The New Health Club Portfolio 29
mimosa The New Health Club Portfolio 23
mimosa The New Health Club Portfolio 27
mimosa The New Health Club Portfolio 2
mimosa The New Health Club Portfolio 3
mimosa - brand consultancy - digital marketing agency - creative studio - Product - Album cover
mimosa The New Health Club Portfolio 26
mimosa The New Health Club Portfolio 5

Capabilities

Strategy

Creative
Social Media
Creative process
Branded Media

Imaging

Image composites
Video composites
Copy editing

Let's grow together.

hello@mimosaagency.com

mimosa is a marketing agency, design agency, branding agency, brand consultancy, advertising agency, and creative agency based in Berlin with a studio active since 2015.
We specialize in brand building, growth, and consulting for clients all around the world. 

Back to top Arrow