Redefining Narratives Around Mental Health & Wellness with the New Health Club

The New Health Club is a lifestyle platform and community built to explore, discuss and exchange key research, ideas and conversations about psychedelics in the 21st century. How? By connecting with leading brands, thought leaders, researchers and users in this exciting and somewhat controversial emerging field of mental wellness.

We were enlisted to fulfil the founder’s vision of establishing a leading brand and media platform, that was grounded in genuine curiosity, emotional intelligence and scientific research. One that maintained an aspirational aura and that inspired hope, positive lifestyle changes, start new conversations and encourage inner work.

In partnership with the founder Anne Philippi, we developed the brand’s digital strategy, guidelines, tone of voice and messaging. We're currently supporting this strategy with a premium content production team who create content that we distribute across social media, the brand’s own podcast, email newsletter, YouTube show and website (currently in re-development).