Helping Investors Trust Crypto with Base58

Based in Zurich Switzerland, Base58 was founded in 2017 and is a technology-driven investment firm specializing in crypto-assets marketed to high net-worth individuals, family offices, asset managers, and global banks. 

Using state-of-the-art technology and premium service, they offer investment and trading solutions to provide professional and institutional investors with access, know-how, and optimal exposure to this new asset class in a convenient and regulated way. In 2020, we produced a bilingual print magazine on cryptocurrency for their ultra high net-worth investor market.

The Paradigm

Despite the current notions around the mainstream popularity of Bitcoin, financial products around it are still uncharted territory. 

During our research, we found that public opinion and narratives around it were outdated, and in many cases, a generally hostile attitude is still the norm in the industry. (Time of writing Q1 2021)

Base58 tweet

The Solution

To overcome such attitudes and allow new investors to safely explore this territory, we built a couple of concepts with the founders and complimented them with some of our previous experiences in highly-regulated industries. In this process, having media to nurture a slow, informational pre-sale stage was crucial.

We created an educational magazine that offered nuanced insight, sober attitudes towards the topic, and explained in detail the landscape using own and curated ideas, including some from the leading voices in the global industry. This would allow interested parties to join the new world of crypturrencies as potential investors in a compliant asset class.

Enter Baseline 001

mimosa Base58 Portfolio 3 scaled

We created a print magazine that provided Base58's audience with accessible, insightful, original, and curated materials, and that also positioned them as an authority in the asset class to prospect and client investors. The content was curated, edited and then transcreated in German for the DACH market.

mimosa Base58 Portfolio 8 scaled mimosa Base58 Portfolio 7 scaled
mimosa Base58 Portfolio 5 scaled
mimosa Base58 Portfolio 16 1

Base58's cofounders enlisted us for a full-service magazine production including a print run of 500 copies. From project end-to-end we conceptualized, edited, translated, designed and project managed a fully bilingual magazine using both original and highly curated content, that focussed on crypto-asset/investment/portfolio management.

mimosa Base58 Portfolio 9



Project Management


Magazine concepting
Magazine design
Full-service print production.

We are always open to new projects and ideas

mimosa GmbH

Prenzlauer Allee 7, 10405 Berlin

mimosa is a full-service integrated marketing agency, design agency, branding agency, brand consultancy, advertising agency, and creative agency based in Berlin with a studio active since 2015. We specialize in brand building, growth, and consulting for clients all around the world. 

Back to top Arrow