Bringing Visibility to Racial and LGBTQ+ Issues with DADDY Magazine

Launched in 2016, DADDY is a digital platform and print magazine that amplifies underrepresented voices in media, putting diversity and inclusion at the forefront of their brand values, operations, and content.

Bravefutures OTV Daddy Magazine 49 copy

DADDY evolved from a zine and artist collective into a media startup and print magazine, requiring a strong digital and print brand that would amplify their reach.

Daddy Portfolio Cover

Co-founders Joe and Kemi

We worked collaboratively with DADDY’s editorial and design team to design a website that reflects the brand’s design guidelines. We performed a complete migration of their site, implementing playful design elements combined with original illustrations and event photography, reflecting the highly creative talents behind the DADDY brand.

DADDY UI 2021 Colors

Following their design transitions as a fully evolved magazine, we developed a new digital color palette for them, based on the original (CMYK-based) print run by designer Elise Chastel.

The most fun item in the to-do list: Implementing the iconic DADDY  🍆  cursor.

Screenshot 2021 05 19 at 20.27.52
DADDY mimosa agency 4
DADDY mimosa agency 5

Also... the second most fun item: their iconic 🍔 menu.

Screenshot 2021 05 19 at 20.35.55
Screenshot 2021 05 19 at 21.03.12
DADDY MAGAZINE SCALING AGAINST HOMOPHOBIA header
DADDY MAGAZINE BLACK IS THE COLOR OF MY GENDER

Capabilities

Imaging

Video recording
Photography
Web design

Consulting

Digital consulting
Infrastructure
Website migration

We are always open to new projects and ideas

hello@mimosaagency.com

mimosa GmbH

Prenzlauer Allee 7, 10405 Berlin

mimosa is a full-service integrated marketing agency, design agency, branding agency, brand consultancy, advertising agency, and creative agency based in Berlin with a studio active since 2015. We specialize in brand building, growth, and consulting for clients all around the world. 

Back to top Arrow