Bringing Visibility to Racial and LGBTQ+ Issues with DADDY Magazine

Launched in 2016, DADDY is a digital platform and print magazine that amplifies underrepresented voices in media, putting diversity and inclusion at the forefront of their brand values, operations, and content.

mimosa - brand consultancy - digital marketing agency - creative studio - Black and white - Monochrome photography

DADDY evolved from a zine and artist collective into a media startup and print magazine, requiring a strong digital and print brand that would amplify their reach within their niche and hyper-targeted audience.

mimosa - brand consultancy - digital marketing agency - creative studio - Ralf Dümmel - Berlin

Co-founders Joe and Kemi

We worked collaboratively with DADDY’s editorial and design team to design a website that reflects the brand’s design guidelines. We performed a complete migration of their site, implementing playful design elements combined with original illustrations and event photography, reflecting the highly creative talents behind the DADDY brand.

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Following their design transitions as a fully evolved magazine, we developed a new digital color palette for them, based on the original (CMYK-based) print run by designer Elise Chastel.

The most fun item in the to-do list: Implementing the iconic DADDY  🍆  cursor.

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mimosa - brand consultancy - digital marketing agency - creative studio - Product design - Brand
mimosa - brand consultancy - digital marketing agency - creative studio - Logo - Product design

Also... the second most fun item: their iconic 🍔 menu.

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Capabilities

Imaging

Image composites
Video recording
Photography
Screen design

Consulting

Digital consulting
Infrastructure
Website migration

See DADDY in action

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