Bringing Visibility to Racial and LGBTQ+ Issues with DADDY Magazine

Launched in 2016, DADDY is a digital platform and print magazine that amplifies underrepresented voices in media, putting diversity and inclusion at the forefront of their brand values, operations, and content.

DADDY evolved from a zine and artist collective into a media startup and print magazine, requiring a strong digital and print brand that would amplify their reach within their niche and hyper-targeted audience.

Co-founders Joe and Kemi

We worked collaboratively with DADDY’s editorial and design team to design a website that reflects the brand’s design guidelines. We performed a complete migration of their site, implementing playful design elements combined with original illustrations and event photography, reflecting the highly creative talents behind the DADDY brand.

Following their design transitions as a fully evolved magazine, we developed a new digital color palette for them, based on the original (CMYK-based) print run by designer Elise Chastel.

The most fun item in the to-do list: Implementing the iconic DADDY 🍆 cursor.