Bringing Visibility to Racial and LGBTQ+ Issues with DADDY Magazine

Launched in 2016, DADDY is a digital platform and print magazine that amplifies underrepresented voices in media, putting diversity and inclusion at the forefront of their brand values, operations, and content.

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DADDY evolved from a zine and artist collective into a media startup and print magazine, requiring a strong digital and print brand that would amplify their reach.

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Co-founders Joe and Kemi

We worked collaboratively with DADDY’s editorial and design team to design a website that reflects the brand’s design guidelines. We performed a complete migration of their site, implementing playful design elements combined with original illustrations and event photography, reflecting the highly creative talents behind the DADDY brand.

DADDY UI 2021 Colors

Following their design transitions as a fully evolved magazine, we developed a new digital color palette for them, based on the original (CMYK-based) print run by designer Elise Chastel.

The most fun item in the to-do list: Implementing the iconic DADDY  🍆  cursor.

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Also... the second most fun item: their iconic 🍔 menu.

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DADDY MAGAZINE BLACK IS THE COLOR OF MY GENDER
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Capabilities

Imaging

Video recording
Photography
Web design

Consulting

Digital consulting
Infrastructure
Website migration

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