ICA Inversiones is a civil engineering studio based in Honduras and founded in 1991. They have been introducing multiple innovative technologies into the Honduran market and have been building large-scale infrastructure projects. They represent and install products as certified installers of suppliers for highly-specialised technology and offer a wide range of engineering services.
As part of a highly-specialised and increasingly competitive industry, ICA Inversiones commissioned a rebranding, and a fresh website to showcase their expertise in an accessible way.
While this B2B company had been primarily relying on word of mouth to generate sales, they have observed a surge of new leads generated online over the past few years, which motivated them to put more effort into their online presence.
Their extensive product portfolio of components and systems needed to be presented in a simple and clear layout showcasing their attributes and benefits. The website also needed to include a compendium of case studies to demonstrate their expertise.