Lumen

Lumen grew out of a project that kept evolving until it became its own brand. We built it a warmer, patient-facing identity for Swiss telemedicine, drawing a gradient from Tech Blue to Lemon Haze so it reads as medical and human at once.

Brand identity, design system, digital platform

Digital health

2026

The Mark

Colour

Tech Blue
#516AFB
Lemon Haze
#F3FFB2
Off-Black
#0A0A12
Warm Off-White
#F0EFEE
Smoke
#DDD7D3
No Track

It's

10:23

In Berlin

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Now serving AI companies

Now serving AI companies

Who we work with

We work across every industry, because good ideas don't belong to one category. What matters is the energy you bring and the story you want to tell. We're here for it, and always eager to help.

How we work

Whether on a project or a long-term retainer, we keep a tight, engaged core of ten and build a custom team around every brief — scaled to your scope and budget.

Capabilities

Strategy

Branding

Marketing operations

Growth support

Additional information

How do you tackle projects?

What does a typical project timeline look like?

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moss.marketing

Meet MOSS. An AI-first agency we built to help ambitious brands drive high-impact campaigns through intelligent workflows

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MOOD SWINGS

A growing collection of ideas from our team, friends, and frenemies. Part moodboard, playground, and company mag to acknowledge our work and life.

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Get in touch

hello@mimosaagency.com

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