American Tourister
American Tourister asked us to imagine bold visual worlds that matched the energy of their suitcase collections. We responded with concept-driven art direction powered by AI, using emerging tools guided by strong creative intent. From surreal dreamlands to sporty, color-rich terrains, we developed large-scale visuals for global campaigns across retail and digital. Each image was prompt-based, precisely directed, and built to inspire. A project that proved AI is only as powerful as the vision behind it.
Client
American Tourister
Location
Europe
Blu Abis is a live art production studio working at the intersection of theatre, visual arts, and storytelling. Known for concept-driven, high-impact productions, they merge tradition with innovation to deliver original works that resonate across cultures. With a focus on artistic excellence and global relevance, Blu Abis brings bold ideas to the stage—and to life.
