Brand management agency in Berlin
A brand is decided once and kept every day.
Ongoing brand management, so the brand stays recognisable as more people, markets and channels use it.
mimosa is a brand management agency in Berlin. Since 2015 we have built brands and looked after them, for founders, scale ups and global brands. A brand rarely breaks in one moment. It loosens over hundreds of small decisions: a new deck, a first campaign by a new hire, a market that adapts the logo. We keep the system, the tools and the reviews in place so those decisions agree with each other, and we design the new pieces the brand needs month by month. A core team of ten in Berlin works as an extension of the client's marketing team, on a monthly retainer. We work in English and German, for clients across Europe and the US.
What we do
Brand guidelines
Rules for the logo, typography, colour, imagery and voice, written for the people who apply them.
Templates and toolkits
Decks, social formats, documents and campaign files, ready to use correctly from the first day.
Brand reviews
Regular checks of what goes out, with corrections before they become habits.
Ongoing design
New pages, campaigns and materials, designed every month by the same team.
Brand evolution
Updates to the identity as the company adds products, markets and audiences.
Brand onboarding
Introductions for new teams, agencies and partners to how the brand works.
Relevant work
Canna Capital Group
Brand identity for Canna Capital Group and its two companies, Pfauen Apotheke and Lumen.
Zalando
Creative consulting and design across sections of Zalando's business.
ai-coustics
Voice AI that actually works
ODD
Strange branding for odd fellows
Monda
A new era of data: secure, smart, ready to grow
Beebop
Distributed energy the grid can rely on
Questions
Common questions
What does a brand management agency do?
How is brand management different from branding?
Can you manage a brand you did not create?
How does a retainer work?
How much does brand management cost?
Do you work with in house teams?
Do you work in German and English?
How do we start?
Tell us how the brand is used today.
Book a 30 minute call, or write to hello@mimosaagency.com.