ODD

Friends across continents. Odd is a strategy and creative studio working out of Buenos Aires, Barcelona, and Lisboa — turning information, desires and cultural tensions into ideas that move the needle. We share clients, share thinking, and share a stubborn belief that the strangest answer is often the right one. From global campaigns to deep cultural research, Odd is the friends we call when we believe we are going a little bit cuckoo. Long-form thinkers. Sharp makers. Genuinely odd, in the best way.

ODD oval logotype in white
ODD oval logotype in black
Visual equation on black: a ceramic cat with a saxophone, a pink head painted with a smiley, a coiled yellow form reading as an M, and the word ODD
Figure in a yellow cloak wearing a straw sun mask, flanked by the hand-drawn words oportunidad, diseño and diligencia and six ODD wordmark variants in ovals
ODD logo in its yellow in a green background
2005 key visual: three green ovals holding a deer, a praying mantis and a skull, overlaid with yellow pixel smileys reading happy, neutral and sad
A cake topped with grey clay creatures beside cupcakes spelling ODD, on deep green with the words oportunidad, diligencia and diseño
Portrait with a red line drawn across the face, beside six ODD wordmark variants set in ovals on olive
Typography specimen page for the Aileron sans-serif family with full character set
Typography specimen page for the Redaction serif family with its pixelated character set
Type hierarchy page running from Display Title down to CTA
Primary colour palette page with Frankenstein, Matecito, Romeo and Beba hex values
Secondary colour palette page with six principal and four potential colours
Photography direction page grouped as emoción, magia, inquietante and experimento
Graphic elements page showing the oval motif and pixelated icons used as brand texture
Business card mockups in several colour variants
Twelve slide template designs in a four-by-three grid
Eight colour combinations set in Redaction
Key visual with a MICRODOSE headline over duotone horse-shaped cookies
Four social post layouts: poster, quote, live event and blog
Four video cover layouts carrying ODD branding
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mimosa GmbH · Greifswalder Strasse 23 · 10405 Berlin, Germany

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Who we work with

We work across every industry, because good ideas don't belong to one category. What matters is the energy you bring and the story you want to tell. We're here for it, and always eager to help.

How we work

Whether on a project or a long-term retainer, we keep a tight, engaged core of ten and build a custom team around every brief — scaled to your scope and budget.

Capabilities

Strategy

Branding

Marketing operations

Growth support

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moss.marketing

Meet MOSS. An AI-first agency we built to help ambitious brands drive high-impact campaigns through intelligent workflows

MOOD SWINGS

A growing collection of ideas from our team, friends, and frenemies. Part moodboard, playground, and company mag to acknowledge our work and life.

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hello@mimosaagency.com

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mimosa GmbH · Greifswalder Strasse 23 · 10405 Berlin, Germany