Corporate design agency in Berlin
Corporate design agency in Berlin
An identity is not a logo. It is every surface where someone meets you.
We design corporate identity systems that survive contact with a real company.
mimosa is a corporate design agency in Berlin. We build the visual system a company runs on: the logo, yes, but mostly everything around it. Corporate design goes wrong in a predictable way. The launch looks immaculate. Eighteen months later there are four versions of the logo in circulation, the deck template has drifted, someone bought a stock photo, and the brand looks like three companies wearing the same name. That is almost never a taste problem. It is a system problem, and it happens when an agency delivers artwork instead of rules. We design the system and the rules together. Typography, colour, grid, imagery, motion, and the guidelines that make all of it repeatable by people who were not in the room. Then we apply it to the things you actually use, so the first person to open the template on a Monday morning has somewhere to start.
Brand identity for Canna Capital Group and its two companies, Pfauen Apotheke and Lumen.
What we do
Visual identity system
Logo, wordmark, colour, grid and the relationships between them. Designed as a system with rules, not as a set of files you hope people use correctly.
Typography
Typeface selection, licensing that will not surprise your finance team, and custom lettering or a bespoke face when the brand earns one.
Imagery and art direction
How photography, illustration and graphic language look together. Written as a brief a photographer can follow without calling us.
Motion and digital
How the identity behaves when it moves and how it holds up on screen. Most identities are now seen digitally first, and most guidelines still pretend otherwise.
Applications
Stationery, decks, packaging, signage, social templates, product UI. We design the surfaces you use daily rather than the ones that look good in a case study.
Guidelines and handover
A brand manual written for the people who have to apply it, plus working files and templates. New hire in week one should be able to get it right.
Relevant work
Canna Capital Group
Brand identity for Canna Capital Group and its two companies, Pfauen Apotheke and Lumen.
Zalando
Creative consulting and design across sections of Zalando's business.
ai-coustics
Voice AI that actually works
ODD
Strange branding for odd fellows
Monda
A new era of data: secure, smart, ready to grow
Corporate design questions, answered
Common questions
What is corporate design, and how is it different from branding?
What do we actually receive?
What does corporate design cost?
How long does it take?
Do we need a full rebrand or just a refresh?
Will our team be able to apply it without you?
Can you work with our existing logo?
How do we start?
Bring us the brand that looks like three companies.
Book a call · hello@mimosaagency.com
Book a 30-minute call
mimosa GmbH · Greifswalder Strasse 23 · 10405 Berlin, Germany