Naming.
mimosa develops names a company can carry for decades.
A useful name gives people something to recognise, remember and say. We explore meaning, sound and language alongside the position the company wants to hold.
What you get
Each name brings meaning, language and a distinctive point of view into one word.
- 01
Naming brief. The company, its audience, its markets and what the name needs to do.
- 02
Name development. Different naming territories, developed into a focused shortlist.
- 03
Language review. Meaning, pronunciation and associations in the intended markets.
- 04
Verbal identity. The story and language around the chosen name.
“For me it has been nothing but a joy collaborating with you on this, from the first discovery call until tying up the final details. I am so incredibly proud of the work we have done together.”