Marketing agency in Berlin
Marketing agency in Berlin
Performance marketing is mostly creative wearing a spreadsheet.
Paid, funnels and measurement, run by people who can also make the work.
mimosa is a marketing agency in Berlin. We run performance work: paid social and search, the pages the traffic lands on, the lifecycle after the first purchase, and the measurement that tells you which of it mattered. Most performance problems are creative problems in disguise. Once targeting and bidding are competent, the difference between a channel that pays back and one that does not is the ad, the page and the offer. Agencies that only touch the dashboard run out of levers quickly, because the levers that remain are the ones they cannot pull. We can pull them. The same studio that makes the campaign makes the ad, the landing page and the email, so a test that says the creative is wrong is followed by better creative rather than a recommendation. We work from Greifswalder Strasse in Prenzlauer Berg, in the Pankow district of Berlin.
Brand identity for Canna Capital Group and its two companies, Pfauen Apotheke and Lumen.
What we do
Paid social and search
Meta, LinkedIn, TikTok, Google. Run on a retainer, with the creative designed as advertising rather than cropped from a post.
Landing pages and conversion
The page the money lands on, built and iterated. Most paid budgets are lost after the click rather than before it.
Creative testing
Enough variants to learn something, produced in batches so testing does not stall waiting on assets.
Lifecycle and CRM
Email and post-purchase flows in the same voice as everything else. The second sale is cheaper than the first and usually neglected.
Measurement
Tracking wired properly, so you know what a visit is worth and what a customer is worth over a year, not just yesterday's cost per click.
Strategy and offer
What you sell, to whom, at what price, said how. The upstream decisions that decide whether any of the spend can work.
Relevant work
Canna Capital Group
Brand identity for Canna Capital Group and its two companies, Pfauen Apotheke and Lumen.
Zalando
Creative consulting and design across sections of Zalando's business.
ai-coustics
Voice AI that actually works
ODD
Strange branding for odd fellows
Monda
A new era of data: secure, smart, ready to grow
Marketing questions, answered
Common questions
What kind of marketing agency are you?
Do you run the media buying yourselves?
Do you do SEO?
What does it cost?
How quickly do we see results?
What do you need from us to start?
Will you tell us to stop spending?
How do we start?
Bring us the channel that should be working and is not.
Book a call · hello@mimosaagency.com
mimosa GmbH · Greifswalder Strasse 23 · 10405 Berlin, Germany