Libra

AI for lawyers, anchored in verifiable legal sources. For Libra by Wolters Kluwer we built the hero campaign on a simple bet: no actors. Real practising lawyers from all over the EU played as themselves. Shot in Berlin and cut into a brand film with the vignettes of a day in the life of a legal professional. We developed it and extended into a key-visual system that localises across multiple languages. From station screens to the landing page, one line holds it together: Confidence in every case. Libra by your side.

On location in Berlin: a lawyer in a tan suit talking with the director beside the camera outside a townhouse
Digital totem beside escalators in Berlin Hauptbahnhof showing the Libra campaign next to a large BERLIN sign
Campaign landing page headed Meet the lawyers starring as themselves with four portrait cards
Digital totem in Berlin Hauptbahnhof showing the Libra campaign key visual, with escalators and commuters behind

Project information

Libra

AI for lawyers, anchored in verifiable legal sources. For Libra by Wolters Kluwer we built the hero campaign on a simple bet: no actors. Real practising lawyers from all over the EU played as themselves. Shot in Berlin and cut into a brand film with the vignettes of a day in the life of a legal professional. We developed it and extended into a key-visual system that localises across multiple languages. From station screens to the landing page, one line holds it together: Confidence in every case. Libra by your side.

Libra

AI for lawyers, anchored in verifiable legal sources. For Libra by Wolters Kluwer we built the hero campaign on a simple bet: no actors. Real practising lawyers from all over the EU played as themselves. Shot in Berlin and cut into a brand film with the vignettes of a day in the life of a legal professional. We developed it and extended into a key-visual system that localises across multiple languages. From station screens to the landing page, one line holds it together: Confidence in every case. Libra by your side.

On location in Berlin: a lawyer in a tan suit talking with the director beside the camera outside a townhouse
On location in Berlin: a lawyer in a tan suit talking with the director beside the camera outside a townhouse
Digital totem beside escalators in Berlin Hauptbahnhof showing the Libra campaign next to a large BERLIN sign
Digital totem beside escalators in Berlin Hauptbahnhof showing the Libra campaign next to a large BERLIN sign
Campaign landing page headed Meet the lawyers starring as themselves with four portrait cards
Campaign landing page headed Meet the lawyers starring as themselves with four portrait cards
Digital totem in Berlin Hauptbahnhof showing the Libra campaign key visual, with escalators and commuters behind
Digital totem in Berlin Hauptbahnhof showing the Libra campaign key visual, with escalators and commuters behind
Credits

A sincere thank you to:

The lawyers

Franziska Hahn & Taylor Wessing Germany

Sergiu Stănilă & Stănilă și Asociații SCA

Pamela Lam

Edyta Dęmska, Jan Zimnicki & CRIDO

Libra Assistants

Maximilian Schröder, Manager Legal Engineering DACH, Libra

Marta Matuszewska, Manager Legal Engineering PL, Libra

Leoni van Gulik, Legal Engineer, Libra

Marco Magacs, Legal Engineer, Libra

Madeleine Grande, Key Account Manager, Libra

Isabel Semer, Enterprise Account Executive, Libra

Tim Hamann, Enterprise Account Executive, Libra

Marcelo Maruy, Operations Analyst, Libra

Vera Wienken, Marketing Director, Libra

Aron Baltes, Marketing Manager, Libra

Crew

Director/DoP — Adriana Berroteran

1st AD — Lucius Alken

Executive Producer — Mahelin Rondón Fernandes

Production Manager — Avia Shoshani

1st AC — Andrés Lizana Prado

2nd AC — Weronika Wójcik

Art Director — Laura Jacob

Campaign Graphic Designer — Melisa Viejo

Prop Master — Margot Raynal

Gaffer — Kai Chase-Meares

Best Boy — Braden Harris

Light Assistant — Rahul Varghese

VFX Supervisor — Masoomeh Agahi

Stylist — Halla Farhat

Runner — Daniel Bagno

Hair & Make-up Artist — Jaz Oliveira

HMUA Assistant — Laetitia Prange

Still Photographer — Annika Yanura

BTS Videographer — Maria Bethania Medina Padrón

PA — Sam Persch

Post-Production — Firmament Media GmbH

Editor / VFX / Motion Design / Sound Design — Sebastian Kameter

Color grading — Maximilian Pauly

Post Producer — Valentin Waibel

Post Coordinator — Greta Ferreira

Rental: see you RENT

Location — Gebrüder Fritz

Catering — Barbara Tzlil

Voiceover — Machteld van der Gaag

Composer — Luca Weege

Our beloved clients

Creative Direction — Bryony Whitehead & Vera Wienken (Libra)

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