Brand Refresh.
A brand refresh keeps what people love and changes what no longer serves the company.
Change starts with understanding what deserves to stay. We look at the strengths people already recognise, the ambitions ahead and the parts of the brand that no longer serve them.
What you get
Brand direction, identity and digital experiences for an established company entering a new chapter.
- 01
Brand audit. A review of your current identity, voice and materials, with a written recommendation of what to keep and what to change.
- 02
Positioning. Audience, character and direction, agreed before design begins.
- 03
Identity system. Logo, colour, typography and the system that joins them.
- 04
Rollout and stewardship. Guidelines, templates and continued direction as the new work goes live.
“For me it has been nothing but a joy collaborating with you on this, from the first discovery call until tying up the final details. I am so incredibly proud of the work we have done together.”