Naming agency
A name a company can carry for decades.
Meaning, language and a distinctive point of view, brought into one word.
mimosa is a naming agency in Berlin. Since 2015 we have named companies, products and ventures, and built the identities that carry those names. A useful name gives people something to recognise, remember and say. We explore meaning, sound and language alongside the position the company wants to hold, and test every candidate in the markets where it will be spoken. Naming is part of our branding work, so the chosen name moves straight into the identity, the website and the launch. We work in English and German, for founders and established companies across Europe and the US.
What we do
Naming brief
The company, its audience, its markets and what the name needs to do.
Name development
Different naming territories, developed into a focused shortlist.
Language review
Meaning, pronunciation and associations in the intended markets.
Verbal identity
The story and language around the chosen name.
Identity
Logo, typography and colour designed around the new name, as one system.
Renaming and rollout
For an existing company, the plan that moves customers, partners and every touchpoint to the new name.
Relevant work
Canna Capital Group
Brand identity for Canna Capital Group and its two companies, Pfauen Apotheke and Lumen.
Zalando
Creative consulting and design across sections of Zalando's business.
ai-coustics
Voice AI that actually works
ODD
Strange branding for odd fellows
Monda
A new era of data: secure, smart, ready to grow
Beebop
Distributed energy the grid can rely on
Questions
Common questions
What does a naming agency do?
How long does naming take?
Do you check trademarks?
Do you name products as well as companies?
Can you rename an existing company?
Will the name work in German and English?
How much does naming cost?
How do we start?
Tell us what needs a name.
Book a 30 minute call, or write to hello@mimosaagency.com.