E-commerce agency in Berlin
E-commerce agency in Berlin
A shop is not a brand. It is where people find out whether you have one.
We design e-commerce that sells without sounding like everyone else selling.
mimosa is an e-commerce agency in Berlin. We work with brands whose product is better than their shop makes it look. Most e-commerce problems are not conversion problems. The checkout works. The traffic arrives. What is missing is a reason to choose you over the cheaper tab already open in the next window. That reason is built upstream, in how the brand is positioned, how the product is described, and what the site makes a first-time visitor feel in eight seconds. We do both halves. The strategy and the identity that make the brand worth remembering, and the shop that makes buying from it easy. We have done this at scale with Zalando and Guess, and from zero with founder-led brands who had one product and a deadline.
Brand identity for Canna Capital Group and its two companies, Pfauen Apotheke and Lumen.
What we do
E-commerce brand strategy
Positioning, audience and price story. Who you are for, why you cost what you cost, and what you say that a marketplace listing cannot.
Shop design and UX
Home, category, product and checkout, designed as one journey rather than four screens. Mobile first, because that is where the money is.
Product storytelling
Product pages that answer the real objection instead of repeating the spec sheet. Copy, art direction and the photography brief behind it.
Build and platform
Shopify, Shopify Plus, or headless when the complexity earns it. We will tell you honestly when it does not.
Lifecycle and retention
Email, CRM and post-purchase flows in the same voice as the shop. The second order is cheaper than the first, and most brands ignore it.
The system afterwards
Components, templates and guidelines your team can run without us. New campaign, new drop, new season, no new agency invoice.
Relevant work
Canna Capital Group
Brand identity for Canna Capital Group and its two companies, Pfauen Apotheke and Lumen.

Zalando
Creative consulting and design across sections of Zalando's business.

ai-coustics
Voice AI that actually works

ODD
Strange branding for odd fellows

Monda
A new era of data: secure, smart, ready to grow

E-commerce questions, answered
Common questions
What does an e-commerce agency actually do?
Do you build on Shopify?
How much does an e-commerce project cost?
How long does it take?
We already have a shop. Do we have to start over?
Do you handle photography and product content?
Will this improve our conversion rate?
How do we start?
Bring us the product that deserves a better shop.
Book a call · hello@mimosaagency.com
Book a 30-minute call
mimosa GmbH · Greifswalder Strasse 23 · 10405 Berlin, Germany