Brand strategy agency in Berlin
Brand strategy agency in Berlin
Decide what you are before you decide what you look like.
Your team describes the company three different ways in one meeting. Sales rewrites the deck every time. None of that gets fixed by a new logo, because the problem is upstream of design.
mimosa is a brand strategy agency in Berlin. We work with companies that have outgrown their own explanation of themselves. Brand strategy is the decision layer: who you are for, what you promise, why anyone should believe you, and how you sound saying it. We make those calls with you, write them down in a form your team can actually use, and then build the identity on top. A focused engagement takes six weeks. With naming and full research, ten to twelve. We always tell you which parts you can skip.
Brand identity for Canna Capital Group and its two companies, Pfauen Apotheke and Lumen.
What we do
Positioning
Where you sit in the market and against whom. We map the category honestly, including the competitors you would rather not think about, and find the position you can defend instead of the one that sounds best in a workshop.
Audience and cultural research
Interviews, market research and cultural analysis. Not a persona deck nobody opens. You get a short, specific answer to who is buying, what they already believe, and what would change their mind.
Naming
Company names, product names, campaign names. Including the boring part: availability, trademark screening, domain, and whether the name survives being said out loud in three languages.
Verbal identity and messaging
Your positioning turned into sentences people can repeat. Tagline, boilerplate, the messaging hierarchy your sales team will use, and tone of voice with real examples rather than adjectives.
Brand architecture
How your products, sub-brands and ventures relate to each other and to the parent. This is the one that saves the most money later, because it decides what you have to build twice.
The system that keeps it alive
Guidelines, templates and a design system, written so a new hire can follow them in week one. A strategy nobody can apply is a strategy you paid for once and used never.
Relevant work
Canna Capital Group
Brand identity for Canna Capital Group and its two companies, Pfauen Apotheke and Lumen.
Zalando
Creative consulting and design across sections of Zalando's business.
ai-coustics
Voice AI that actually works
ODD
Strange branding for odd fellows
Monda
A new era of data: secure, smart, ready to grow
Questions we get asked
Common questions
What is brand strategy?
What is the difference between brand strategy and marketing strategy?
How much does brand strategy cost?
How long does it take?
Do we need brand strategy if we already have a logo?
Who from our side needs to be involved?
What do we actually receive?
Do you also do the identity design afterwards?
Bring us the version of your company nobody can explain yet.
Book a 30-minute call, or write to hello@mimosaagency.com.
mimosa GmbH · Greifswalder Strasse 23 · 10405 Berlin, Germany