Rebranding agency
Keep what people love. Change what comes next.
For a brand that has outgrown how it looks and sounds.
mimosa is a rebranding agency in Berlin. Since 2015 we have renewed the brands of established companies in technology, fashion, retail and culture as they enter a new chapter. Change starts with understanding what deserves to stay. We look at the strengths people already recognise, the ambitions ahead and the parts of the brand that no longer serve them, then change what needs to change. A rebrand is finished when it is live everywhere: in the product, on the website, in sales material and in campaigns. We plan the rollout together with the identity, so the new brand reaches every touchpoint in a planned order.
What we do
Brand audit
What to carry forward, what to change and where the gaps are.
Positioning
Audience, character and direction, agreed before design begins.
Naming
A new name, where the current one no longer fits the company.
Identity system
Logo, colour, typography and the system that joins them.
Website
A website designed and built on the new identity.
Rollout and stewardship
Guidelines, templates and continued direction as the new work goes live.
Relevant work
Canna Capital Group
Brand identity for Canna Capital Group and its two companies, Pfauen Apotheke and Lumen.
Zalando
Creative consulting and design across sections of Zalando's business.
ai-coustics
Voice AI that actually works
ODD
Strange branding for odd fellows
Monda
A new era of data: secure, smart, ready to grow
Beebop
Distributed energy the grid can rely on
Questions
Common questions
What is the difference between a rebrand and a brand refresh?
When does a company need a rebrand?
How long does a rebrand take?
How much does a rebrand cost?
Will we lose the recognition we have built?
Do you work in German and English?
Do you rebrand companies outside Berlin?
How do we start?
Tell us what is changing.
Book a 30 minute call, or write to hello@mimosaagency.com.