aeternity

Engineered to scale and last, æternity is an easily accessible blockchain platform for the global public. We rebuilt their identity from the ground up and supported them with a design system to match.

aeternity logo, white
aeternity logo, black
Hero colour slide: a crimson field with Pantone 1785 C, CMYK and hex F5274E swatch chips
Grainy gradient field blending magenta, violet and deep blue
Lowercase letter a specimen shown light on charcoal and dark on crimson
Geometric gradient compositions built from circles, leaf shapes and quarter-arcs on dark and light grounds
Person walking past a billboard of crimson and violet gradient posters carrying the aeternity loop mark
AELCAZAR symposium collateral on lime green: four lanyard badges and a perforated event ticket
Laptop showing the AELCAZAR symposium site with an oversized wordmark and a lime green ticket panel
Two street photographs of AELCAZAR symposium posters pasted on a garage door and a dark slatted facade
Lowercase letter a specimen in a light weight, white on deep violet and black on off-white
Hands typing on a MacBook showing the aeternity site headline about a blockchain for scalable secure apps
Billboard of crimson and violet gradient posters carrying the aeternity loop mark, a figure walking past
aeternity brand identity: logo construction and clear space
aeternity brand identity: type specimen
aeternity brand identity: letterform detail
aeternity brand identity: colour system
aeternity brand identity: logo misuse
Two ÆLCAZAR symposium posters pasted on a black brick wall, one on lime green, as a woman walks past
Illustration assets: geometric compositions of circles, arcs and leaf shapes in magenta-to-violet gradients, on off-white and near-black
iPad and Apple Pencil on textured concrete showing a diagram titled The structure of æternity
Alternate logo tiles: the æternity wordmark in white and in black over a magenta-to-violet gradient
Naming system cards in light and dark explaining the æternity Naming Service, beside gradient geometric marks
Outlined variants of the naming system and governance cards, the geometry drawn as thin magenta linework
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mimosa GmbH · Greifswalder Strasse 23 · 10405 Berlin, Germany

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mimosa GmbH · Greifswalder Strasse 23 · 10405 Berlin, Germany