Brand Strategy & Identity
Brand Strategy & Identity
Brands that feel inevitable with systems built to last.
A brand is a story told through a name, a visual identity, a way of speaking, and thousands of small decisions made over time. We work with founders and teams to make those decisions deliberately, starting with positioning workshops that surface what the brand stands for and who it serves. From there we shape the system: naming, visual identity, tone of voice, and the guidelines that hold it all together. Every identity we design is built to flex. It has to work as hard on a product label as it does in a pitch deck or a social feed, and it has to stay recognisable while it moves. Our brand work has carried fashion houses, climate platforms, and early-stage startups through launches, repositionings, and everything after. The result stays strategic and, when it matters, surprising.
What we do
Brand discovery & positioning workshops
Align on purpose, audience and what you stand for. We run focused sessions with founders and teams to surface the insight a brand can be built on. You leave with a positioning that makes the next hundred decisions easier.
Naming & narrative development
Craft names and stories that travel across cultures and channels. We test every candidate for meaning, memorability, and how it sounds out loud in the markets you care about. The story comes with it: a narrative your team can tell in one breath.
Visual identity systems
Design logos, type and colour palettes that are distinctive yet flexible. We build complete systems with logic behind every choice, so the identity holds together from favicon to facade and still has room to grow with you.
Art direction & imagery
Define a visual world for photography, illustration and motion. We set the rules for how your brand sees: casting, light, composition, and the small details that make an image unmistakably yours. It keeps every shoot and every asset in the same world.
Brand toolkits & guidelines
Document the system so teams can apply it consistently. Ours are made to be opened, with real examples, clear do's and don'ts, and templates your team will actually use. A brand book that lives on a shelf helps nobody.
Ongoing stewardship
Stay involved as your brand evolves to keep it coherent and relevant. Many clients keep us close after launch through a retainer, for new touchpoints, campaigns, and the questions that come up along the way. Brands drift; we help yours stay on course.
Relevant work
FAQs
Common questions
What does a brand identity project include?
How long does a rebrand take?
How much does branding cost?
Do you work with early-stage startups?
Who we work with
We work across every industry, because good ideas don't belong to one category. What matters is the energy you bring and the story you want to tell. We're here for it, and always eager to help.
How we work
Whether on a project or a long-term retainer, we keep a tight, engaged core of ten and build a custom team around every brief — scaled to your scope and budget.
Capabilities
Strategy
Branding
Marketing operations
Growth support
Additional information
How do you tackle projects?
What does a typical project timeline look like?
How do you handle revisions and feedback?
How fast will I receive my work?
Do you work on project or retainer?
What's included in a typical project?
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mimosa GmbH · Greifswalder Strasse 23 · 10405 Berlin, Germany